Cupcakery

Date: October 19, 2016
Categories: Branding, Logos, Print, Promotional

Overview

As the name and logo suggest, cupcakes are the specialty at Alexandra Young’s Cupcakery. While the monochromatic color scheme imbues the sweetness and playfulness of the beloved confection, the varying shades of pink suggest its appeal to people of all ages. Inspired and determined to share her favorite childhood memory of how her mom baked cupcakes for each of her birthdays, Alexandra encourages patrons, young ones and those young at heart, to enjoy their cupcakes together in an old-fashioned tea party at the Cupcakery.

Scope

Brand identity package needed for a new up and coming Cupcake shop. I created business cards, packaging, menu, and store front sign.

process

Alexandra Young always had a love for all things sweet. Her mother would make her a single cupcake every year for her birthday. These special moments with her mother created her idea for a Cupcakery.